ITV creates invited a different artist to imagine a new ident for ITV on a weekly basis. ‘Rooms with a view’ is a piece that illustrates how watching television can transport you out of your living rooms four walls. The ITV logo is transformed into several rooms, but no ordinary spaces. The fantastical, surreal and playful nature of the architecture expressed within the logoform celebrates the escapism one feels when watching ITV.
The Ident was featured in August 2019
Produced by Karmer Sets
Commissioned by Charlie Levine
Photography by Theo Deproost